This article in analysis overseas automobile lease already transport business makes the pattern in the foundation, summarized the overseas automobile lease industry development experience, and rents to a Shanghai three 〇 automobile lease company car industry the development present situation and the state of operation have conducted the research, has pointed out the company market development potential. Through the research, elaborated a present three 〇 automobile lease company rents industry the develop market existence subject matter and the barrier in the vehicle, finally put forward the rationalization automobile lease industry market marketing strategy proposal. key word: A Shanghai three 〇 automobile lease company, the market marketing strategy, the countermeasure studies